Every price change, seasonal dish and typo sends a printed menu back to the printer. Enter your own numbers below to see what that adds up to in a year.
Your yearly print spend$640
Aftertaste for a year$336$28/mo, per 2 menus. No reprints.
Starting numbers are an example. Enter yours.
What sends a menu back to the printer
- Price changes when supplier costs move.
- Seasonal and limited-time dishes coming on and off.
- Dishes you drop for good, which otherwise stay on the menu and disappoint guests.
- Corrections: a wrong price, a missing allergen note, a typo.
- Wear: stained, torn and sticky menus that guests notice.
Costs a per-copy price leaves out
- Design time, yours or a designer’s, for every revision.
- Weeks of crossed-out prices and stickers while you wait for the next run.
- Dishes you can’t sell because the menu is out of date.
- Leftover copies of the old version that go in the bin.
Keep paper, change less of it
You don’t have to give up printed menus. Many restaurants keep a short printed menu or table card with a QR code that opens the full photo menu. The paper rarely changes. The details that do change live online, where an update takes seconds.